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'Tis the season to be merry and bright, and MH Outdoor Media is here to light up your holiday spirit with a festive celebration of Christmas-themed outdoor advertising! As we draw closer to December 25th, our billboards are set to transform into magical canvases, spreading joy and cheer throughout the town. Join us on a sleigh ride through the wonderland of Christmas-themed outdoor ads that are sure to make this holiday season truly special. Our outdoor billboards will be adorned with enchanting winter scenes, capturing the beauty of snowy landscapes, twinkling lights, and cozy festivities. Discover how MH Outdoor Media is turning ordinary billboards into breathtaking winter wonderlands, creating a festive atmosphere that captivates passersby. 'Tis the season of giving, and MH Outdoor Media has some special gifts for you! Explore the festive offers and promotions from local businesses showcased on our billboards. From holiday discounts to exclusive Christmas deals, our outdoor advertising is your guide to the best festive shopping experiences in town. Join us in the countdown to the most magical day of the year! Our billboards will feature a daily dose of Christmas cheer, with heartwarming messages, festive facts, and, of course, a reminder of how many days are left until Santa makes his grand entrance. MH Outdoor Media is turning the town into a festive advent calendar for all to enjoy. Christmas is all about spreading joy and kindness. MH Outdoor Media encourages the community to share their favorite holiday moments by using a dedicated hashtag. The best submissions may even find their way onto our billboards, creating a community-driven Christmas display that warms the hearts of all who see it. As we wrap up this festive journey through the world of Christmas-themed outdoor advertising, MH Outdoor Media invites you to embrace the magic of the season. Whether you're strolling through town, running errands, or simply enjoying the winter scenery, our billboards are here to make your holidays a little more enchanting. From all of us at MH Outdoor Media, may your Christmas be merry, bright, and filled with the joy that only outdoor advertising can bring! Source: MH Outdoor Media. (2023). "Deck the Billboards: Unwrapping the Magic of Outdoor Advertising This Christmas."

The digital out-of-home (DOOH) advertising market is set to experience explosive growth, reaching a staggering USD 37.51 Billion by 2032, with a robust Compound Annual Growth Rate (CAGR) of 10.8%. This forecast, published by Spherical Insights & Consulting, highlights the industry's evolution and the adoption of advanced technologies such as facial recognition, augmented reality, and mobile interaction. The report delves into key segments, including industry verticals, applications, and formats, providing a comprehensive overview of the market's trajectory. The surge in the Digital Out-of-Home Advertising Market reflects a transformative era for advertisers. Unlike traditional static billboards, DOOH leverages dynamic digital screens for real-time content management, audience measurement, and location-based targeting. This not only offers advertisers unparalleled flexibility and scalability but also enables the delivery of contextually relevant messages. The integration of cutting-edge technologies further propels DOOH into a realm of immersive and personalized advertising experiences. The indoor segment, projected to grow at a CAGR of 10.7%, signifies the increasing digitization of confined spaces like shopping malls, airports, and retail stores. The controlled and captive audience in indoor environments allows for precise targeting and contextually relevant messaging. The incorporation of technologies such as facial recognition enhances interactivity, providing engaging experiences for audiences within these spaces. Billboards, holding over 62.5% market share in 2022, continue to dominate the DOOH advertising landscape. Strategic placement in high-traffic areas, technological enhancements enabling dynamic content, and a wide range of formats contribute to the sustained popularity of billboards. The fusion of brand familiarity, strategic placement, and technological advancements solidifies billboards as the leading segment in the DOOH advertising market. As the report anticipates Asia-Pacific to grow at a remarkable CAGR of around 11.2%, it highlights the region's burgeoning urban population, expanding middle class, and rising consumer spending power. Rapid infrastructure development, coupled with diverse and culturally rich markets, positions Asia-Pacific as a hotspot for DOOH advertising, providing ample opportunities for advertisers to tap into local preferences. In conclusion, the Digital Out-of-Home Advertising Market's upward trajectory unveils a future where immersive, targeted, and technologically advanced advertising takes center stage. Advertisers looking to stay ahead in this dynamic landscape should capitalize on the flexibility and scalability offered by DOOH, tailoring their strategies to align with the evolving preferences of their target audiences. Source: Spherical Insights LLP. (2023, September 18). *Global Digital Out-of-home Advertising Market Size To Worth USD 37.51 Billion By 2032 | CAGR of 10.8%*. Spherical Insights & Consulting. https://www.sphericalinsights.com/press-release/global-digital-out-of-home-advertising-market

In a recent Founders Journey Panel moderated by Billboard Insider's Dave Westburg at the October IBO show, executives from different outdoor media companies shared their experiences and key takeaways from venturing into the realm of digital billboards. The panel included perspectives from Charley McIntyre of Bullfrog Outdoor (a small company), Steve Richards of Pacific Outdoor/Mile Hi Outdoor (a medium-sized company), Bill Lodzinski of West Virginia Outdoor, and John Siegenthaler of Lind Media Outdoor (both representing larger companies). The panelists emphasized several crucial aspects when it comes to installing digital billboards. Charley McIntyre highlighted the importance of choosing the right location, sharing his positive experience with a strategically placed digital billboard on a major north-south road. Bill Lodzinski stressed the significance of thorough due diligence, focusing on location, permit feasibility, demand projections, and structural integrity. According to Lodzinski, understanding the economic environment over the next five years is crucial for success. Steve Richards underscored the longevity of digital billboards, expressing the hope for a 7 to 10-year lifespan. He emphasized the necessity of having a backup plan due to labor shortages, ensuring that downtime doesn't translate to revenue loss. John Siegenthaler warned against cutting corners, advising against creating a digital network that undermines the overall advertising strategy. He also highlighted the importance of ensuring that the sales team can effectively handle both static and digital advertising inventory. In conclusion, the insights shared by these industry leaders serve as valuable lessons for companies entering the digital billboard space. From strategic location selection to structural integrity and long-term planning, the success of digital billboards requires a comprehensive approach. Source: Westburg, D. (October 12, 2023 12:05 am). Navigating the Digital Billboard Landscape: Insights from Industry Leaders. MH Outdoor Media Blog. Retrieved from: https://billboardinsider.com/advice-to-someone-who-wants-to-put-up-a-digital-billboard/

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Why Billboards Outdoor advertising is 24/7 advertising that cannot be turned off or thrown away. TOTAL REACH: Billboard advertising is the most universal of all advertising media. Billboards can reach virtually anyone who goes out of the house to work, shop or play, but billboard advertising can also be focused on a specific geographic and demographic target. HIGH FREQUENCY: Because of its continuous presence, billboard advertising is capable of producing frequency levels unmatched by any other medium. CONSTANT EXPOSURE: Billboard advertising delivers your message over and over, seven days a week, month after month. With 24 hours a day of repeated exposure, people will remember your name when they are ready to buy. FLEXIBILITY: You can place your billboard advertising in locations reaching everyone coming into or leaving your specific market area. There is added flexibility in digital billboard advertising as messages can be changed in an instant. LOW COST PER THOUSAND: No other advertising medium reaches as many people as often. Billboard advertising is the lowest cost per thousand of any media. IMPACT: Billboard advertising’s large physical characteristics create greater visual impact on your audience. Outdoor is by its inherent design BIG, BOLD, AND COLORFUL! ​ SELLING PRODUCTS AND SERVICES: Building image, brand awareness, directional support, seasonal promotions, media mix anchor or support, demographic targeting, competitor targeting, market awareness, and public service can all be achieved through a great billboard campaign. Outdoor costs less per thousand viewers, or per GRP, than any other medium. And this is true for every market, large and small. As a broad example of media cost comparisons, outdoor delivers approximately 3.3 times as many prospect impressions per dollar than radio. More than 3 times as many prospect impressions per dollar than television. More than 5.5 times as many prospect impressions per dollar than newspapers. More than 5.5 times as many prospect impressions per dollar than magazines. And 10.3 times more impressions than the cost of direct mail. SOURCE: Outdoor Advertising Association of America Download Resources Digital OOH Guide Nielsen OAAA OOH Study Nielsen OAAA Digital Study

About Us MH OUTDOOR MEDIA LLC is the latest member of the Mac Haik family of companies, founded in July 2011 in Houston, Texas. Historically Mac Haik has owned, operated, and leased outdoor advertising billboards in the Houston market. since the formation of MH Outdoor Media LLC, has grown significantly throughout the Southeastern United States. Presently, MH Outdoor Media owns and operates over 1,100 static billboards. Among those are 46 digital LED billboard displays located across six states, Alabama, Texas, Tennessee, Georgia, Louisiana, and Florida. We are honored to represent all business types from big-name companies to small businesses. We take pride in providing our customers with outstanding service and a plan for a successful outdoor advertising campaign while growing with our customers and pushing to become one of the best outdoor advertising companies in the region. We look forward to serving you!