247 items found for ""
- Deck the Billboards: Unwrapping the Magic of Outdoor Advertising This Christmas
'Tis the season to be merry and bright, and MH Outdoor Media is here to light up your holiday spirit with a festive celebration of Christmas-themed outdoor advertising! As we draw closer to December 25th, our billboards are set to transform into magical canvases, spreading joy and cheer throughout the town. Join us on a sleigh ride through the wonderland of Christmas-themed outdoor ads that are sure to make this holiday season truly special. Our outdoor billboards will be adorned with enchanting winter scenes, capturing the beauty of snowy landscapes, twinkling lights, and cozy festivities. Discover how MH Outdoor Media is turning ordinary billboards into breathtaking winter wonderlands, creating a festive atmosphere that captivates passersby. 'Tis the season of giving, and MH Outdoor Media has some special gifts for you! Explore the festive offers and promotions from local businesses showcased on our billboards. From holiday discounts to exclusive Christmas deals, our outdoor advertising is your guide to the best festive shopping experiences in town. Join us in the countdown to the most magical day of the year! Our billboards will feature a daily dose of Christmas cheer, with heartwarming messages, festive facts, and, of course, a reminder of how many days are left until Santa makes his grand entrance. MH Outdoor Media is turning the town into a festive advent calendar for all to enjoy. Christmas is all about spreading joy and kindness. MH Outdoor Media encourages the community to share their favorite holiday moments by using a dedicated hashtag. The best submissions may even find their way onto our billboards, creating a community-driven Christmas display that warms the hearts of all who see it. As we wrap up this festive journey through the world of Christmas-themed outdoor advertising, MH Outdoor Media invites you to embrace the magic of the season. Whether you're strolling through town, running errands, or simply enjoying the winter scenery, our billboards are here to make your holidays a little more enchanting. From all of us at MH Outdoor Media, may your Christmas be merry, bright, and filled with the joy that only outdoor advertising can bring! Source: MH Outdoor Media. (2023). "Deck the Billboards: Unwrapping the Magic of Outdoor Advertising This Christmas."
- Digital Out-of-Home Advertising Market Soars: A Billion-Dollar Outlook by 2032
The digital out-of-home (DOOH) advertising market is set to experience explosive growth, reaching a staggering USD 37.51 Billion by 2032, with a robust Compound Annual Growth Rate (CAGR) of 10.8%. This forecast, published by Spherical Insights & Consulting, highlights the industry's evolution and the adoption of advanced technologies such as facial recognition, augmented reality, and mobile interaction. The report delves into key segments, including industry verticals, applications, and formats, providing a comprehensive overview of the market's trajectory. The surge in the Digital Out-of-Home Advertising Market reflects a transformative era for advertisers. Unlike traditional static billboards, DOOH leverages dynamic digital screens for real-time content management, audience measurement, and location-based targeting. This not only offers advertisers unparalleled flexibility and scalability but also enables the delivery of contextually relevant messages. The integration of cutting-edge technologies further propels DOOH into a realm of immersive and personalized advertising experiences. The indoor segment, projected to grow at a CAGR of 10.7%, signifies the increasing digitization of confined spaces like shopping malls, airports, and retail stores. The controlled and captive audience in indoor environments allows for precise targeting and contextually relevant messaging. The incorporation of technologies such as facial recognition enhances interactivity, providing engaging experiences for audiences within these spaces. Billboards, holding over 62.5% market share in 2022, continue to dominate the DOOH advertising landscape. Strategic placement in high-traffic areas, technological enhancements enabling dynamic content, and a wide range of formats contribute to the sustained popularity of billboards. The fusion of brand familiarity, strategic placement, and technological advancements solidifies billboards as the leading segment in the DOOH advertising market. As the report anticipates Asia-Pacific to grow at a remarkable CAGR of around 11.2%, it highlights the region's burgeoning urban population, expanding middle class, and rising consumer spending power. Rapid infrastructure development, coupled with diverse and culturally rich markets, positions Asia-Pacific as a hotspot for DOOH advertising, providing ample opportunities for advertisers to tap into local preferences. In conclusion, the Digital Out-of-Home Advertising Market's upward trajectory unveils a future where immersive, targeted, and technologically advanced advertising takes center stage. Advertisers looking to stay ahead in this dynamic landscape should capitalize on the flexibility and scalability offered by DOOH, tailoring their strategies to align with the evolving preferences of their target audiences. Source: Spherical Insights LLP. (2023, September 18). *Global Digital Out-of-home Advertising Market Size To Worth USD 37.51 Billion By 2032 | CAGR of 10.8%*. Spherical Insights & Consulting. https://www.sphericalinsights.com/press-release/global-digital-out-of-home-advertising-market
- The Digital Billboard Landscape: Insights from Industry Leaders
In a recent Founders Journey Panel moderated by Billboard Insider's Dave Westburg at the October IBO show, executives from different outdoor media companies shared their experiences and key takeaways from venturing into the realm of digital billboards. The panel included perspectives from Charley McIntyre of Bullfrog Outdoor (a small company), Steve Richards of Pacific Outdoor/Mile Hi Outdoor (a medium-sized company), Bill Lodzinski of West Virginia Outdoor, and John Siegenthaler of Lind Media Outdoor (both representing larger companies). The panelists emphasized several crucial aspects when it comes to installing digital billboards. Charley McIntyre highlighted the importance of choosing the right location, sharing his positive experience with a strategically placed digital billboard on a major north-south road. Bill Lodzinski stressed the significance of thorough due diligence, focusing on location, permit feasibility, demand projections, and structural integrity. According to Lodzinski, understanding the economic environment over the next five years is crucial for success. Steve Richards underscored the longevity of digital billboards, expressing the hope for a 7 to 10-year lifespan. He emphasized the necessity of having a backup plan due to labor shortages, ensuring that downtime doesn't translate to revenue loss. John Siegenthaler warned against cutting corners, advising against creating a digital network that undermines the overall advertising strategy. He also highlighted the importance of ensuring that the sales team can effectively handle both static and digital advertising inventory. In conclusion, the insights shared by these industry leaders serve as valuable lessons for companies entering the digital billboard space. From strategic location selection to structural integrity and long-term planning, the success of digital billboards requires a comprehensive approach. Source: Westburg, D. (October 12, 2023 12:05 am). Navigating the Digital Billboard Landscape: Insights from Industry Leaders. MH Outdoor Media Blog. Retrieved from: https://billboardinsider.com/advice-to-someone-who-wants-to-put-up-a-digital-billboard/
- Billboard Advertising in Lafayette | MH Outdoor
Billboard Locations: Lafayette https://mhoutdoor.apx.me/apx/publicAvails/A/c_Lafayette/s_AL AL117A.1 Lafayette Lat 32.890484 Long -85.373903 Size: 8'0x16'0 Wkly DEC: 32669 Notes: E/S Hwy 431 @ JANE ST.., E/F Download Ride Sheet AL117B.1 Lafayette Lat 32.890484 Long -85.373903 Size: 8'0x16'0 Wkly DEC: 32669 Notes: E/S Hwy 431 @ JANE ST.., W/F Download Ride Sheet AL118B.1 Lafayette Lat 32.916851 Long -85.398949 Size: 8'0x16'0 Wkly DEC: 30051 Notes: W/S HWY 50 @ AVE. A, N/F Download Ride Sheet 1 1 ... 1 ... 1
- Billboard Advertising in Crowley | MH Outdoor
Billboard Locations: Crowley https://mhoutdoor.apx.me/apx/publicAvails/A/c_Crowley/s_LA LA91A.1 Crowley Lat 30.236084 Long -92.378102 Size: 14'0x48'0 Wkly DEC: 499100 Notes: N/S of I-10, 1000 feet E/o La Hwy 13. Crowley, Louisiana, E/F Download Ride Sheet LA91B.1 Crowley Lat 30.236084 Long -92.378102 Size: 14'0x48'0 Wkly DEC: 499100 Notes: N/S of I-10, 1000 feet E/o La Hwy 13. Crowley, Louisiana, W/F Download Ride Sheet LA92A.1 Crowley Lat 30.236389 Long -92.388039 Size: 14'0x48'0 Wkly DEC: 480200 Notes: N/S of I-10, 600 feet W/o La Hwy 13. Crowley, Louisiana, E/F Download Ride Sheet LA92B.1 Crowley Lat 30.236389 Long -92.388039 Size: 14'0x48'0 Wkly DEC: 480200 Notes: N/S of I-10, 600 feet W/o La Hwy 13. Crowley, Louisiana, W/F Download Ride Sheet 1 1 ... 1 ... 1