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'Tis the season to be merry and bright, and MH Outdoor Media is here to light up your holiday spirit with a festive celebration of Christmas-themed outdoor advertising! As we draw closer to December 25th, our billboards are set to transform into magical canvases, spreading joy and cheer throughout the town. Join us on a sleigh ride through the wonderland of Christmas-themed outdoor ads that are sure to make this holiday season truly special. Our outdoor billboards will be adorned with enchanting winter scenes, capturing the beauty of snowy landscapes, twinkling lights, and cozy festivities. Discover how MH Outdoor Media is turning ordinary billboards into breathtaking winter wonderlands, creating a festive atmosphere that captivates passersby. 'Tis the season of giving, and MH Outdoor Media has some special gifts for you! Explore the festive offers and promotions from local businesses showcased on our billboards. From holiday discounts to exclusive Christmas deals, our outdoor advertising is your guide to the best festive shopping experiences in town. Join us in the countdown to the most magical day of the year! Our billboards will feature a daily dose of Christmas cheer, with heartwarming messages, festive facts, and, of course, a reminder of how many days are left until Santa makes his grand entrance. MH Outdoor Media is turning the town into a festive advent calendar for all to enjoy. Christmas is all about spreading joy and kindness. MH Outdoor Media encourages the community to share their favorite holiday moments by using a dedicated hashtag. The best submissions may even find their way onto our billboards, creating a community-driven Christmas display that warms the hearts of all who see it. As we wrap up this festive journey through the world of Christmas-themed outdoor advertising, MH Outdoor Media invites you to embrace the magic of the season. Whether you're strolling through town, running errands, or simply enjoying the winter scenery, our billboards are here to make your holidays a little more enchanting. From all of us at MH Outdoor Media, may your Christmas be merry, bright, and filled with the joy that only outdoor advertising can bring! Source: MH Outdoor Media. (2023). "Deck the Billboards: Unwrapping the Magic of Outdoor Advertising This Christmas."

The digital out-of-home (DOOH) advertising market is set to experience explosive growth, reaching a staggering USD 37.51 Billion by 2032, with a robust Compound Annual Growth Rate (CAGR) of 10.8%. This forecast, published by Spherical Insights & Consulting, highlights the industry's evolution and the adoption of advanced technologies such as facial recognition, augmented reality, and mobile interaction. The report delves into key segments, including industry verticals, applications, and formats, providing a comprehensive overview of the market's trajectory. The surge in the Digital Out-of-Home Advertising Market reflects a transformative era for advertisers. Unlike traditional static billboards, DOOH leverages dynamic digital screens for real-time content management, audience measurement, and location-based targeting. This not only offers advertisers unparalleled flexibility and scalability but also enables the delivery of contextually relevant messages. The integration of cutting-edge technologies further propels DOOH into a realm of immersive and personalized advertising experiences. The indoor segment, projected to grow at a CAGR of 10.7%, signifies the increasing digitization of confined spaces like shopping malls, airports, and retail stores. The controlled and captive audience in indoor environments allows for precise targeting and contextually relevant messaging. The incorporation of technologies such as facial recognition enhances interactivity, providing engaging experiences for audiences within these spaces. Billboards, holding over 62.5% market share in 2022, continue to dominate the DOOH advertising landscape. Strategic placement in high-traffic areas, technological enhancements enabling dynamic content, and a wide range of formats contribute to the sustained popularity of billboards. The fusion of brand familiarity, strategic placement, and technological advancements solidifies billboards as the leading segment in the DOOH advertising market. As the report anticipates Asia-Pacific to grow at a remarkable CAGR of around 11.2%, it highlights the region's burgeoning urban population, expanding middle class, and rising consumer spending power. Rapid infrastructure development, coupled with diverse and culturally rich markets, positions Asia-Pacific as a hotspot for DOOH advertising, providing ample opportunities for advertisers to tap into local preferences. In conclusion, the Digital Out-of-Home Advertising Market's upward trajectory unveils a future where immersive, targeted, and technologically advanced advertising takes center stage. Advertisers looking to stay ahead in this dynamic landscape should capitalize on the flexibility and scalability offered by DOOH, tailoring their strategies to align with the evolving preferences of their target audiences. Source: Spherical Insights LLP. (2023, September 18). *Global Digital Out-of-home Advertising Market Size To Worth USD 37.51 Billion By 2032 | CAGR of 10.8%*. Spherical Insights & Consulting. https://www.sphericalinsights.com/press-release/global-digital-out-of-home-advertising-market

In a recent Founders Journey Panel moderated by Billboard Insider's Dave Westburg at the October IBO show, executives from different outdoor media companies shared their experiences and key takeaways from venturing into the realm of digital billboards. The panel included perspectives from Charley McIntyre of Bullfrog Outdoor (a small company), Steve Richards of Pacific Outdoor/Mile Hi Outdoor (a medium-sized company), Bill Lodzinski of West Virginia Outdoor, and John Siegenthaler of Lind Media Outdoor (both representing larger companies). The panelists emphasized several crucial aspects when it comes to installing digital billboards. Charley McIntyre highlighted the importance of choosing the right location, sharing his positive experience with a strategically placed digital billboard on a major north-south road. Bill Lodzinski stressed the significance of thorough due diligence, focusing on location, permit feasibility, demand projections, and structural integrity. According to Lodzinski, understanding the economic environment over the next five years is crucial for success. Steve Richards underscored the longevity of digital billboards, expressing the hope for a 7 to 10-year lifespan. He emphasized the necessity of having a backup plan due to labor shortages, ensuring that downtime doesn't translate to revenue loss. John Siegenthaler warned against cutting corners, advising against creating a digital network that undermines the overall advertising strategy. He also highlighted the importance of ensuring that the sales team can effectively handle both static and digital advertising inventory. In conclusion, the insights shared by these industry leaders serve as valuable lessons for companies entering the digital billboard space. From strategic location selection to structural integrity and long-term planning, the success of digital billboards requires a comprehensive approach. Source: Westburg, D. (October 12, 2023 12:05 am). Navigating the Digital Billboard Landscape: Insights from Industry Leaders. MH Outdoor Media Blog. Retrieved from: https://billboardinsider.com/advice-to-someone-who-wants-to-put-up-a-digital-billboard/

Image: https://unsplash.com/photos/a-person-sitting-at-a-table-with-a-laptop-oUbzU87d1Gc Summary: In a recent interview with Max Drachman, an industry expert, MH Outdoor Media gained valuable insights into the state of the deal market in 2023. Describing the market as "choppy," Drachman highlighted the slowdown in deal flow and a shift in multiples from the peak of 2021 and 2022. Economic factors such as higher interest rates and geopolitical issues have contributed to this turbulence. Despite the challenges, there is a universal bullishness on the long-term viability of Out-of-Home (OOH) advertising. Drachman also discusses notable deals, such as Lamar & Bill Salter, the largest acquisition in the U.S. in 2023, and international activities like CCO exiting Europe and Outfront's divestiture in Canada. Looking ahead to 2024, Drachman predicts increased activity in an election year and a significant leap in OOH's share of political revenue due to digital advancements. Viewpoint: The 2023 deal market, characterized as "choppy" by Max Drachman, reflects a shift from the peak conditions of 2021 and 2022. The slowdown in deal flow and softened multiples can be attributed to economic factors such as higher interest rates and global geopolitical uncertainties. Despite these challenges, the industry remains optimistic about the long-term prospects of Out-of-Home advertising. Drachman's insights into the Lamar & Bill Salter deal showcase the significance of history and mutual respect in successful acquisitions. Internationally, the market mirrors the U.S., with notable activities in Europe and Canada. Looking ahead to 2024, the anticipation of political revenue growth in the OOH sector, driven by digital advancements, adds a positive outlook. Drachman's advice to operators to consider purchasing easements during uncertain times provides a strategic approach for growth. Source: Max Drachman on the 2023 Deal Market and Looking Ahead to 2024 Author: Unknown Published: November 27, 2023 URL: https://billboardinsider.com/max-drachman-on-the-2023-deal-market-and-looking-ahead-to-2024/

In a world cluttered with advertisements and marketing messages, it's crucial to stand out from the crowd and capture your audience's attention. That's where MH Outdoor Media comes into play. With a commitment to innovation and creativity, MH Outdoor Media offers a range of outdoor advertising options that are truly unique in the industry. Let's dive into what sets them apart and why their solutions are the go-to choice for businesses aiming to make a memorable impact. 1. Strategic Location Variety: MH Outdoor Media boasts an impressive portfolio of prime advertising locations that span high-traffic urban areas, bustling commercial zones, and scenic routes. Whether you're aiming to reach the masses on a busy city street or create a lasting impression in a picturesque setting, their diverse range of locations ensures that your message reaches your desired audience effectively. 2. Cutting-Edge Digital Displays: MH Outdoor Media is at the forefront of technology with their state-of-the-art digital displays. These dynamic screens not only capture attention with vibrant visuals but also enable real-time content updates and audience engagement. Whether it's a countdown to a special event, interactive polls, or live social media feeds, the possibilities for engaging content are endless. 3. Creative Flexibility: One size does not fit all in advertising, and MH Outdoor Media understands this well. Their team of creative experts collaborates with clients to design custom campaigns that align with brand identity and objectives. From traditional billboards to experiential marketing installations, MH Outdoor Media's creative flexibility ensures that your message is conveyed in a way that resonates deeply with your target audience. 4. Data-Driven Insights: In today's data-centric world, MH Outdoor Media leverages advanced analytics to provide clients with valuable insights into the effectiveness of their campaigns. With data on impression rates, engagement levels, and audience demographics, businesses can make informed decisions to optimize their advertising strategies and achieve the best possible ROI. 5. Sustainable Practices: MH Outdoor Media is committed to sustainability and environmental responsibility. Their outdoor advertising solutions are designed with eco-friendly materials and energy-efficient technology, reflecting a commitment to both effective marketing and a greener future. 6. Unforgettable Experiences: MH Outdoor Media goes beyond simply displaying ads; they create memorable experiences. Imagine a larger-than-life installation that becomes a landmark in the community or an interactive display that captivates and entertains. These experiences not only capture attention but also forge a lasting connection between the brand and the audience. MH Outdoor Media's outdoor advertising options are a testament to their dedication to innovation, creativity, and effective communication. With a focus on strategic locations, cutting-edge technology, creative flexibility, data-driven insights, sustainability, and unforgettable experiences, their solutions redefine outdoor advertising as we know it. When you partner with MH Outdoor Media, you're not just placing an ad – you're crafting a remarkable narrative that resonates with your audience and leaves a lasting impression. Ready to take your advertising to the next level? Explore the unique outdoor advertising options offered by MH Outdoor Media at (https://www.mhoutdoormedia.com) and transform the way you connect with your audience.

In the ever-changing world of advertising, a new approach called programmatic advertising has been gaining significant traction. For those unfamiliar with the subject, programmatic advertising involves the automated buying and selling of ad space in real-time, reaching the right audience at the right time. In the first half of 2023, the average cost per thousand impressions (CPM) for out-of-home (OOH) programmatic ads was reported to be $7.17, according to Place Exchange. In this article, we'll explore what this means and why it's relevant for businesses and consumers alike. Understanding Programmatic Advertising and CPM: Programmatic advertising revolutionizes the way ads are bought and sold. Instead of the traditional manual negotiation process, programmatic ad buying employs algorithms and data to determine ad placements based on target audience preferences and behavior. The cost per thousand impressions (CPM) is a metric that measures how much an advertiser pays for every 1,000 ad impressions, regardless of whether a viewer clicks on the ad or not. It helps advertisers assess the cost-effectiveness of their campaigns and reach their intended audience efficiently. The OOH Programmatic CPM Trend in 2023: The reported average OOH programmatic CPM of $7.17 for the first half of 2023 signifies a notable trend in the advertising landscape. As digital technology continues to evolve, marketers are increasingly turning to programmatic advertising to engage consumers effectively. This trend indicates that advertisers are willing to invest in reaching their target audiences through outdoor advertising, such as billboards, screens, and other public displays. Benefits for Advertisers and Consumers: Programmatic advertising offers several advantages for advertisers. It enables precise audience targeting, allowing businesses to reach their ideal customers and maximize their advertising budget. Additionally, the real-time nature of programmatic ad buying ensures that ads are delivered when they are most relevant to potential customers, increasing the likelihood of engagement. For consumers, programmatic advertising can lead to a more personalized and relevant advertising experience. Instead of being bombarded with irrelevant ads, they are more likely to see content that aligns with their interests and preferences. Source: Billboard Insider. (2023, July 31). Average OOH Programmatic CPM is $7.17 for First Half of 2023, According to Place Exchange. Billboard Insider. https://billboardinsider.com/average-ooh-programmatic-cpm-is-7-17-for-first-half-of-2023-according-to-place-exchange/

Each platform needs its strategy. Every venue is different, and creating what works best to target an audience and generate engagement is vital. Consider who you are trying to reach and what tone to use in your message to relate to broad audiences. Over Half of the world's population use social media platforms. Having an online presence could be a helpful tool to open your business to new markets interested in the same product. Find what makes your product unique, and stand out from the rest. Over-saturated markets suffocate smaller competitors, so it would be ideal to find a niche in what makes your product what it is. Customers want to feel like the product they obtained from your business is exclusive and one of a kind, unique to them. Roll out the red carpet; your guests are V.I.P's. It is imperative to remember people buy from people, not businesses. Business owners need to be personable and focused on building relationships with their clients and maintaining them, whether the customer stays for the short or long term. Creating a targeted and effective advertising strategy will improve your business's performance. Utilizing unique ways to interact with your audience will increase your reach. And most importantly, media is constantly evolving, and with seemingly new trends every day, these tips will help you to craft your strategy and grow your audience.

MH Outdoor Media, an entity of Mac Haik Enterprises, are thrilled to announce that we have been awarded Houston's top work places of 2022 by the Houston Chronicle. We are so honored to achieve such an award. Mac Haik Enterprises promotes innovation, quality, integrity, & respect towards everyone with whom our business interacts. It is our expectation that our team members uphold these principles and values. These ethical principles are fundamental to MHE and help define and strengthen us.