Why Outdoor Advertising?
"Outdoor advertising is 24/7 advertising that cannot be turned off or thrown away"
Outdoor costs less per thousand viewers, or per GRP, than any other medium. And this is true for every market, large and small. As a broad example of media cost comparisons, outdoor delivers approximately 3.3 times as many prospect impressions per dollar than radio. More than 3 times as many prospect impressions per dollar than television. More than 5.5 times as many prospect impressions per dollar than newspapers. More than 5.5 times as many prospect impressions per dollar than magazines. And 10.3 times more impressions than the cost of direct mail.
SOURCE: Outdoor Advertising Association of America
Outdoor advertising is the most universal of all advertising media, exposed to virtually everyone who goes out of the house to work, shop or play. It provides broad, fast market reach.
Because of its continuous presence, outdoor advertising is capable of producing frequency levels unmatched by any other medium. Outdoor is localized to your geographic and demographic targets, which maximizes exposure.
Outdoor advertising delivers your message over and over, seven days a week, month after month. 24 hours a day of repeated exposure. People will remember your name when they are ready to buy.
You can place your Outdoor advertising in locations reaching everyone coming into or leaving your specific market area. You can pinpoint your prime marketing areas exactly.
LOW COST PER THOUSAND:
No other advertising medium reaches as many people, as often. Outdoor advertising is the lowest cost per thousand of any media.
Outdoor advertising’s large physical characteristics create greater visual impact on your audience. Outdoor is BIG, BOLD, AND COLORFUL.
SELLING PRODUCTS AND SERVICES. Building image, brand awareness, directional support, seasonal promotions, media mix anchor or support, demographic targeting, competitor targeting. market awareness, and public service.