Why Billboards
Outdoor advertising is 24/7 advertising that cannot be turned off or thrown away.
TOTAL REACH:
Billboard advertising is the most universal of all advertising media. Billboards can reach virtually anyone who goes out of the house to work, shop or play, but billboard advertising can also be focused on a specific geographic and demographic target.
HIGH FREQUENCY:
Because of its continuous presence, billboard advertising is capable of producing frequency levels unmatched by any other medium.
CONSTANT EXPOSURE:
Billboard advertising delivers your message over and over, seven days a week, month after month. With 24 hours a day of repeated exposure, people will remember your name when they are ready to buy.
FLEXIBILITY:
You can place your billboard advertising in locations reaching everyone coming into or leaving your specific market area. There is added flexibility in digital billboard advertising as messages can be changed in an instant.
LOW COST PER THOUSAND:
No other advertising medium reaches as many people as often. Billboard advertising is the lowest cost per thousand of any media.
IMPACT:
Billboard advertising’s large physical characteristics create greater visual impact on your audience. Outdoor is by its inherent design BIG, BOLD, AND COLORFUL!
SELLING PRODUCTS AND SERVICES:
Building image, brand awareness, directional support, seasonal promotions, media mix anchor or support, demographic targeting, competitor targeting, market awareness, and public service can all be achieved through a great billboard campaign.
Outdoor costs less per thousand viewers, or per GRP, than any other medium. And this is true for every market, large and small. As a broad example of media cost comparisons, outdoor delivers approximately 3.3 times as many prospect impressions per dollar than radio. More than 3 times as many prospect impressions per dollar than television. More than 5.5 times as many prospect impressions per dollar than newspapers. More than 5.5 times as many prospect impressions per dollar than magazines. And 10.3 times more impressions than the cost of direct mail.
SOURCE: Outdoor Advertising Association of America
